Charmayne Ong Poh Yin

Charmayne heads both the Intellectual Property (IP) practice and TMT practice at SKRINE; one of the largest legal firms in Malaysia, with a sterling global reputation, and a wide range of highly-regarded practice groups.

As a leading figure in IP and TMT legal advisory and compliance, Charmayne has extensive experience in both spaces and has worked with regulators, public institutions and companies of all sizes in shaping the future of IP and TMT.

Charmayne’s expertise includes managing the registration of and general advisory and drafting work relating to the classic forms of IP rights (trade mark, copyright, industrial design rights and patents). She also regularly deals with regulators and advises clients who provide technology and telecommunications services such as satellite, internet and on-demand content services on complex regulatory compliance and licensing matters.

Representative Experience

• Advised major pharmaceutical companies on their data exclusivity rights as well as their strategy concerning the government’s exercise of its rights under patent law.
• Acts as the agent and manages the trademark portfolio for clients across various industries. Notably, these industries include technology and new media, manufacturing, food and beverage, manufacturing, etc.
• Acts as the agent and manages the patent portfolio for clients across various industries. Notably, these industries include pharmaceutical, oil & gas, food & beverage, etc.
• Acts as a domain name mediator for domain name registration disputes.
• Provides general advisory work relating to the classic forms of IP rights: trade mark, copyright, industrial design rights and patents. Her experience involves advising on and drafting of IP-related contracts (e.g. licensing, distributorships and technology transfers).
• Regularly advises on labelling and advertising claims covering various industries e.g. food & beverage, cosmetics, electrical and telecommunications products and product recall.
• Advised one of Malaysia’s first subscription based music, podcast and video-on-Demand (VOD) operators in respect of its entry into the Malaysian market, including on issues pertaining to copyright licensing, content requirements and consumer protection; drafting and reviewing their various policies and terms and conditions.
• Advised a leading international subscription video-on-demand service provider on copyright, production and licensing of musical works; and compensation of music composers.
• Advised various companies including internet access service providers, domain name registrars and web-hosting companies on content requirements and take-down provisions under Malaysian laws vis-à-vis copyright infringing and unlawful content.