A Fight Over Trade Dress Can Be A Mess, But A Necessary One To Protect Your Brand
I. Trade Dress May Be Better Than the Rest Fights over trade dress are legendary, costly, and complicated, but sometimes very necessary. The entire point of the product's trade "dress" is to identify its source, i.e., the manufacturer, etc., in the eyes of the public. In this way, an excellent distinctive product may establish an outstanding reputation for the business. Under the law, the subject "trade dress" must be: 1) used in commerce; 2) [...]