The Scent Of A Trademark: Removal Of Graphic Representability Requirement
he EU Directive 2015/2436 (“The Directive”), which aims to approximate the laws of the member states relating to trademarks, discards the graphic representation requirement for trademark applications. We will look into the potential impact on trademark registration and have a glimpse at the challenges that might arise from it.
According to the new definition of signs which are capable of constituting a trademark, provided by the EU Directive 2015/2436, the capability of the graphic representation of […]