The success or failure of a sale, purchase, license or franchise of an intellectual property right relies in having an effective assessment of the intangible asset and follow the recommendations and assess the possible risks when acquiring the intellectual property right, only this way, corporations can positively guaranty an investment.

It is important for the parties to have an economic assessment of the intellectual property right to be negotiated, and that such right is registered […]

Using terms in your branding that have a ‘descriptive’ quality i.e. that do not distinguish your product from other traders, can later be problematic when you want to stop other traders from using the term. This was seen recently in the Full Federal Court’s dismissal of an appeal by Stone & Wood Group Pty Ltd (Stone & Wood) against Intellectual Property Development Corporation Pty Ltd and Elixir Signature Pty Ltd (Elixir).i

In 2010, Stone & Wood started […]