Trade Dress And Chinese Name, Keys To Foreign Brand’s Success In China
A common question in Chinese intellectual property (IP) law posed by many foreign businesses and counsels when they first begin operation in the PRC is the extent to which Chinese characters and colors are protected under Chinese IP law. English is almost universally accepted as the language of international business, but domestic Chinese consumers will typically look for Chinese characters and colors before looking at the English version of a brand name. Therefore, a […]